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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Sea Cucumber Exquisite Aquatics
 Kulíková, Kristýna ; Brož, Jan (referee) ; Kubíková, Zuzana (advisor)
Bachelor thesis presents a visual identity for the ZONE000FT project that collaborates with contemporary artists and designers to release clothing, posters and other items in limited editions. With a selected artist will be designed a collection of items that will be freely for sale.
Detailed record
Sea Cucumber Exquisite Aquatics
 Kulíková, Kristýna ; Brož, Jan (referee) ; Kubíková, Zuzana (advisor)
Bachelor thesis presents a visual identity for the ZONE000FT project that collaborates with contemporary artists and designers to release clothing, posters and other items in limited editions. With a selected artist will be designed a collection of items that will be freely for sale.
Detailed record
Marketing fashion brands with a focus on ZARA
 Droščáková, Jana ; Tahal, Radek (advisor) ; Mráz, Otakar (referee)
The diploma thesis concerns with the specifics of fashion industry and marketing of fashion brands, with a closer focus and attention on a Spanish clothing brand Zara.The purpose of this work is to offer the reader an overview of marketing methods and tools used by fashion brands to reach, get and keep customers and to specify the actual forms of marketing communication used by the renowned Zara. The goal of the thesis is to find out the awareness of these marketing tools among Czech customers, what they think of the brand itself and then provide suggestions to improve its existing image. The first part gives an overview of available theory on fashion industry and marketing, and it describes and characterises the marketing communication of Zara. The second part is based on own marketing research with the purpose of defining the activity of the brand in Czech environment and unveiling the marketing goals of Zara in the Czech Republic. The aim is to find out the impact of the brand on Czech consumers and whether its idea of own positioning corresponds with the outcome of the consumer reasearch.
Detailed record

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